Thursday, April 14, 2016
Make Money Writing: L = Launch
That's all or nothing. I know. It's hard to read. It's hard to say and even harder to do. Why do I say go big or go home? Relaunching a book rarely works. Not launching a book doesn't work.
How do I know?
Well, since you asked, I refused to market Decree of Hope when it originally launched as Finding Hope. Yep. I did nothing. I did a blog tour. That's it. Because I was convinced marketing didn't help anyway. Guess what? It didn't sell. I expected to sell about the same as my other books sell. How do my other books sell? More copies than some people's books and not as many as others. Yeah. It didn't sell as well as my other books. I mean it probably did sell more than some people's books, but wow. It didn't sell like my other books. Marketing matters. I learned my lesson. I understood it didn't do as well as my other books because I didn't do the things I usually did.
The moral of the story is launch big the first time. Contact bloggers months before you plan to release and request reviews. And if the blogger can't commit to a review ask if they would host a guest post. Put together some kind of contest and consider Bookbub, ENT or a Fiverr ad.
What things have you found helpful during a launch?