I contacted you earlier because of the three returns I had overnight. My initial concern was that readers were complaining about something. I was confused as I spent a great deal of time and money making sure both books were meticulously written and professionally edited. But then I googled why ebooks get returned and found forums that stated people just don't want to pay. And why should they when you make reading and returning oh-so-easy?
Then I had another thought. I used Kindle Select for a reason this time, and it wasn't the ability to give my book away for free. Back in the fall, I uploaded a copy of my first book to Smashwords for a test. I then unpublished it and republished on it's release day. That test sold a copy, and before the book officially released it was pirated. I didn't complain about it. I chalked it up to discoverability and a learning lesson. This time I chose to publish only with you! Because you're Amazon. The best. I planned to use a pre-order page to create the links for the blog tour, and at least postpone the inevitable until release day. Then you told me kindle direct doesn't offer this. That was okay, because you're Amazon. The best. I priced the book at $2.99, because pirates hate paying. While I'm the kind of author who has never turned down a request for a reviewer's copy, pirates don't even leave reviews! But thanks to your seven day refund policy, my book--which has not officially released yet--has had 21 illegal downloads since it went live on your site this morning.
Just thought you should know how helpful this policy actually is. And you can expect this to be copied to my blog and fb tweeted and retweeted.
UPDATE: They responded.
Thanks for sharing your feedback about our current Kindle content refund policy. I'll share your input with the appropriate folks for consideration.
Customers can return any item purchased from the Kindle Store within seven days of purchase.
We've found this time frame is a good compromise for customers and publishers, and allows us to provide the best experience for both.
You can view our Kindle content return policy at the following link:
We may also issue refunds for reasons we deem appropriate, which may include accidental purchases, dissatisfaction due to poor visual quality, or a book's contents not matching its description.
Please be assured that we actively monitor for abuse of this policy.
In order to avoid unauthorized copying of digital content we give publishers the option to enable DRM for their works. Digital Rights Management (DRM) technology is intended to inhibit unauthorized access to or copying of digital content files for titles.
As an author or publisher, you choose whether to apply DRM to your content, and when you do, we respect and protect that DRM.
I checked our records and found that your book, "The Other Marlowe Girl" has made two sales which were also refunded. I'm unsure about the 21 downloads you're referring to.
If you would please write back with more information, we'd be glad to help you as soon as possible. You may reply to us by visiting this page:
Thanks for using Amazon KDP.
My response: DRM was enabled. Also, I would like to point out I read 3 books the first 3 days of this week. A 7 day return policy allows Amazon to be used like a library, especially taking into consideration poor quality and visual quality can easily be determined by downloading a sample.